Social media may be the key to ramping up sales. In 2012, 72.6 percent of salespeople who used social media for selling out-performed those who weren't using social media, according to new research conducted by Jim Keenan, a social sales specialist. What’s more, Keenan’s firm found that social media users were 23 percent more likely to exceed sales quotas than their non-social peers.
More than 40 percent of those surveyed say they've closed between two and five deals as a result of social media. Another 10 percent of respondents attributed their social media efforts directly to closing transactions.
So how much time are successful salespeople devoting to social media? Keenan’s firm found that 50 percent of salespeople say they spend less than 10 percent of their selling time using social media. The top sites they identified were (in order) LinkedIn, Twitter, Facebook, blogs, and Google+.
Society has become more visual; if a person doesn't have to read, you will keep their attention longer. This means that photos and short videos are becoming more prevalent in today's marketing strategies. The one thing to remember when starting out in the wide world of social media, is do one thing at a time. It is OK if you are not immediately on every social media site, choose one that you feel most comfortable with, and focus your time on that until you are ready to go to the next level.
It's time to get social, create a profile, find people that you know, and start posting information that you are passionate about. When you are passionate, others notice and they are drawn in to find out more. It is important to find others that you know on the social platform that you choose because you want to cultivate a meaningful relationship with them. When someone mentions you in a post, or tags you in a photo, make sure you respond! (Even if it to 'like' their post.) This will get your name and photo in front of a larger group, and slowly, you will see your following and influence grow!
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